Low-Fidelity Prototype Market Research

What is Market Fit?

What is Market Fit?

Market fit, often referred to as “product-market fit,” is the degree to which a product satisfies the needs and demands of its target market. Achieving market fit means that a product resonates with its intended audience, addressing their pain points and providing value that meets or exceeds their expectations.

Signs of Market Fit:

  1. High Demand: A growing number of customers showing interest in the product.

  2. Positive Feedback: Users express satisfaction and recommend the product to others.

  3. Repeat Purchases: Customers returning to buy the product again.

  4. Sustainable Growth: Consistent increase in sales and market share.

Achieving market fit is a critical milestone for businesses, as it indicates that the product is well-aligned with market needs and has the potential for long-term success and profitability.