What is KPIs (Key Performance Indicators)?

What are KPIs (Key Performance Indicators)?

Key Performance Indicators (KPIs) are metrics used to measure the success and performance of a product, project, or organization. KPIs are essential tools for evaluating progress toward specific goals and objectives, providing insights into areas that need improvement and guiding decision-making processes.

Examples of Common KPIs:

  • Financial Performance: Revenue growth, profit margins, and return on investment (ROI).

  • Customer Satisfaction: Net promoter score (NPS), customer retention rate, and customer lifetime value (CLV).

  • Operational Efficiency: Cycle time, lead time, and resource utilization.

  • Project Performance: Completion rate, budget adherence, and stakeholder satisfaction.

By defining and tracking relevant KPIs, organizations can gain a clear understanding of their performance, identify opportunities for growth, and make data-driven decisions to achieve their strategic objectives.